The Art of Polling: When Good Polls Go Bad

There are indeed those who view polling as a fairly reliable way to take the pulse of public opinion, yet even the best-conducted polls can sometimes go awry. The art of polling requires more than asking appropriate questions: timing, methodology, and interpretation come into play. When these factors mesh, polls can be right on target. […]

Advantages of using a customer survey service

A customer opinion survey service can be extremely beneficial for businesses, as it provides valuable feedback from customers that can be used to improve products, services, and the overall customer experience. What are customer surveys? Customer surveys are simply surveys businesses send to their customers in order to collect feedback. This can then be used […]