Brand Reputation: How to protect your key asset

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A business’s reputation is a key aspect to its success as it impacts all aspects of a business from customer service procedures, staff management, recruitments, and product/service features. Negative feedback or press releases can be damaging for a business because online content will be seen by many for a long time.

When considering brand reputation management, this would involve positively connecting with the public, removing false or inaccurate information, and handling negative comments before they have a chance of causing too much damage.

Here are some practical tips that can control customer perception and positively impact a brand.

Happy employees, vendors, and competitors – Dissatisfied employees, vendors, and competitors can impact a business’s brand as they have inside information about a business’s weaknesses. Carefully crafted standards and procedures will help all parties understand how the business works and provide a fair, transparent environment, resulting in less conflict.

Google your business – Every week Google your business’s name and browse through the search results. A google search will give you the information that can be read by anyone and provide a snapshot of how the business is viewed. Constant monitoring will help to identify negative reviews early and reduce their impact. Online review sites like Revdex, TripAdvisor, Yelp, and other government-managed sites, can help businesses identify negative feedback swiftly.

Good press – Happy customer comments and pictures together with Corporate Social Responsibility (CSR) programs can create a positive impression about a company, its brand, and values.

Revdex is an online business directory that allows to report scam for a products and services.  Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews. Visit the site to file complaint about unauthorized charges, file complaint about airlines or any such issues.