A business’s reputation is a key aspect to its success as it impacts all aspects of a business from customer service procedures, staff management, recruitments, and product/service features. Negative feedback or press releases can be damaging for a business because online content will be seen by many for a long time.
When considering brand reputation management, this would involve positively connecting with the public, removing false or inaccurate information, and handling negative comments before they have a chance of causing too much damage.
Here are some practical tips that can control customer perception and positively impact a brand.
Happy employees, vendors, and
competitors – Dissatisfied employees, vendors, and competitors can impact a
business’s brand as they have inside information about a business’s weaknesses.
Carefully crafted standards and procedures will help all parties understand how
the business works and provide a fair, transparent environment, resulting in
Google your business – Every week
Google your business’s name and browse through the search results. A google
search will give you the information that can be read by anyone and provide a snapshot
of how the business is viewed. Constant monitoring will help to identify negative
reviews early and reduce their impact. Online review sites like Revdex,
TripAdvisor, Yelp, and other government-managed sites, can help businesses
identify negative feedback swiftly.
Good press – Happy customer comments and pictures together with Corporate Social Responsibility (CSR) programs can create a positive impression about a company, its brand, and values.
Revdex is a new online business directory. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews. Revdex tries to provide a positive experience both for consumers and businesses.