Brand Reputation: How to protect your key asset

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A business’s reputation is a key aspect to its success as it impacts all aspects of a business from customer service procedures, staff management, recruitments, and product/service features. Negative feedback or press releases can be damaging for a business because online content will be seen by many for a long time.

When considering brand reputation management, this would involve positively connecting with the public, removing false or inaccurate information, and handling negative comments before they have a chance of causing too much damage.

Here are some practical tips that can control customer perception and positively impact a brand.

Happy employees, vendors, and competitors – Dissatisfied employees, vendors, and competitors can impact a business’s brand as they have inside information about a business’s weaknesses. Carefully crafted standards and procedures will help all parties understand how the business works and provide a fair, transparent environment, resulting in less conflict.

Google your business – Every week Google your business’s name and browse through the search results. A google search will give you the information that can be read by anyone and provide a snapshot of how the business is viewed. Constant monitoring will help to identify negative reviews early and reduce their impact. Online review sites like Revdex, TripAdvisor, Yelp, and other government-managed sites, can help businesses identify negative feedback swiftly.

Good press – Happy customer comments and pictures together with Corporate Social Responsibility (CSR) programs can create a positive impression about a company, its brand, and values.

Revdex is a new online business directory. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews. Revdex tries to provide a positive experience both for consumers and businesses. 

Consumers can report internet scams or file complaint about health products